How to use review marketing to grow business?
Who doesn’t want business growth? You need to think about everything when you have a fresh venture idea to set up, starting from its sustenance to credibility and authenticity.
And what builds a brand authentic and credible? That is exactly what we are going to talk about.
A qualtrics survey shows that about 93% of consumers are attracted to a brand or product with enough reviews to display. Additionally, according to BrightLocal, about 85% of consumers trust online platform reviews to trust brands, especially local businesses.
Moreover, almost half the population wants to trust a product having 4 stars and above before purchasing them. This is one reason why businesses are shifting towards Online Review Management Tool.
What do we mean by the term “Online Reviews”?
An online review is what your business portrays about itself to the world. In simpler terms, online reviews or customer reviews are feedback meant for your products or services and the overall performance you offer to the market. Any business which has listed itself in Google My Business must maintain its reviews and stars for high ranking and other SEO factors.
Importance of Online Reviews
Personal recommendations are the second most trustworthy element of advertisement in marketing processes. Customer trust keeps fading when there’s low talk in and around a business. Customers go through a business website only after reading positive reviews.
Although both positive and negative reviews are equally important for business growth, when you have the mind map, let’s take you through some important bulletins that explain how to use review marketing to grow business?’
Gaining Valuable Customer Reviews
A satisfied customer is the real “queen” in the chess of marketing. They are a part of your success story, and that’s how you develop a loyal relationship embedded with trust.
1. Seek ’em Out
Let’s be practical! All of us are busy in some way or other. We need to be reminded of our tasks repeatedly in order to complete them on time. Similar is the case with your customers.
No matter how much they love your products or services, not all of them remember to put their reviews on your website. Leverage a review collection software to collect customer feedback timely, without stressing much about manual tasks. According to BrightLocal,
70% of your customers will leave you reviews only when they are encouraged to do so. Online review tools are much more advanced in today’s time to customize your message, reply, template, etc.
2. Asking the customers in person
When you work as a customer account executive or a customer manager in an organization, don’t hesitate to seek their feedback. You can even add a personal touch to keep it more loyal and authentic by sending personalized messages. Show them how you value their opinion and appreciate them helping you improve.
Going all traditional with Emailing: Emailing can feel less influential as customers often check emails lately unless it’s urgent. Make sure it’s not sent into the spam folder, which can kill all your chances of getting those little number of responses. Although emailing can give you a late result, it still works in many fields where you manage to grab their attention through creative methods.
Texting them: Text messages are considered more flexible, convenient, and seamless. Texts can be sent to customers right from the time they make a purchase. The automated texting feature by Telosa is one such royalty to boost customer reviews. Leave a link for them, and you’ll be filled with wonders as customers leave their reviews and rate your business.
Creative surveys: Businesses are now being more creative and innovative when seeking feedback. Organizing surveys and offering them back with incentives like free products or services is a good way to capture leads. Surveys are filled with questions that may look like a review form with valuable options to choose from. That way, you get to accomplish two tasks at a time.
Start using a Customer feedback management software: When it comes to search rankings, search engines are very determined to follow the reviews that make up your stars.
Leverage online review management software that has automated features to collect feedback. Review collection assures recent ratings and reviews, which further helps in building your rank on Google’s Local Snack Pack. Attributes like ‘Proximity’, ‘Relevance’, and ‘Prominence’ are important factors in Google’s local search rankings.
– Proximity : Google is smart and keeps updating its local algorithms to ensure relevance in search results. Proximity refers to how distant a search result is from the user’s location. And when the location isn’t mentioned, Google calculates the location based on the user.
– Relevance: Prominence on the other hand refers to how well your business is known to the world. It is based on information such as links, articles, web result position, review count, rating score, etc.
– Prominence: Relevance is all about how well your business profile matches a search result or a search query. Therefore, optimize your Google My Business listing, Bing Places listing, or Yahoo local listing with basic components such as keywords (Best, Most Valuable, Lovely, etc.), name, address, phone number.
3. Post your reviews on social media platforms
Your customers are everywhere. Sharing reviews is equal to expanding your business to all those devices that’ll come in contact with you.
The list never gets low on Facebook, Instagram, Twitter, LinkedIn, etc. Facebook has around 4.2 billion active monthly users, which is, therefore, a major marketing strategy for marketers.
You can start utilizing your loyal customer reviews by sharing them on your business’s social media pages. Once you receive reviews, you can retweet or reshare them on other social media platforms. That’s what our reputation management software does. Telosa ensures your brand reputation by resharing your feedback on top review sites and social media platforms such as Yelp, Facebook, Instagram, Twitter, etc.
Streamline your online presence. See the change Telosa can bring into your business growth.
4. Set reviews as testimonials on your website
One of the most creative ways to attract your customers and regular visitors is through showcasing your positive feedback on your home page. Since 86% of your customers and audience wish to see authentic comments, your website is definitely the best exhibitor.
A direct approach, this powerful strategy provides customers a reason to discover more about you, your site, your products, and your services. Online customer review software has initiated automated features only to make the work effortless and easy.
5. Make it easier for them to review
It is common psychology – people do not want to choose the complex way just for a small task. In a brief way, your customers won’t bother using that extra step just to out a product/service review. The lesser the work, the more feedback you’ll receive. That is why customer feedback management software is important for review collection.
Remember to keep it user-friendly and definitely include star ratings since many believe in propagating their words using the stars.
6. Thank your customers
You are not done just after customers put in their reviews. Come on, you want to give them the best experience throughout their journey with you. The least you can do is to thank them and even try offering them a small incentive.
Moreover, you must also maintain the response time accordingly. Be it positive reviews or negative reviews, make sure you are responding to both of them in a timely manner. That eventually shows how you value your customers and constantly push yourselves towards betterment.
With that, you can attract more audiences through word-of-mouth and social appearances. Read this article that enlists ways on how to respond to negative customer reviews.
7. Satisfy your customer requirements
Nothing can impress your potential audience more than meeting their expectations and requirements. When there are similar options to choose from, customers want to go with the unique choice. All they want is a good experience.
So when you have fully analyzed the market and the problems, you can start with innovating creative ideas to attract potential consumers on your side. If not anything else, make your customers happy when they need you the most.
If you wish to collect positive reviews, work according to what’s necessary for your survival and their satisfaction. Make sure to keep them engaged with good content and exciting activities. That way, they would stick to your website and never leave the house.
The Bottom Line
Reviews are something that audiences prefer a lot before making the final decision. While you can try many more ways in reviewing marketing to grow your business, every method is worth an ounce.
Telosa is one of a kind when it comes to helping businesses grow and expand globally. All our clients do is to bring in the deal and trust our professionalism. We leverage every unique and creative way to rank you at the top position in search engines, starting from surveys to boosting your positive reviews.
Enhance your business growth.
Check out Telosa business suite of review, listing and marketing tools.
Related Article
63 thoughts on “How to use review marketing to grow business?”
Leave a Reply
Boost your business today.
Get more leads.
Outrank your competition on Google.Get your free report
Hello! Do you know if they make any plugins to
assist with Search Engine Optimization? I’m trying to get my blog
to rank for some targeted keywords but I’m not seeing very good results.
If you know of any please share. Thanks! You can read similar blog here:
Lista escape room
hey there and thank you for your info – I have certainly picked up something new from right here.
I did however expertise a few technical issues using this site, since I experienced
to reload the web site many times previous to I could get it to
load properly. I had been wondering if your web host is OK?
Not that I’m complaining, but sluggish loading instances times will sometimes affect your placement
in google and could damage your quality score if ads and marketing with Adwords.
Anyway I’m adding this RSS to my e-mail and can look out for
a lot more of your respective fascinating content. Ensure that you
update this again very soon.. Najlepsze escape roomy
I like this site very much, Its a very nice spot to read and receive info..
Hi, I do think this is a great site. I stumbledupon it 😉 I am going to come back yet again since I book-marked it. Money and freedom is the best way to change, may you be rich and continue to help others.
Excellent web site you have here.. It’s difficult to find excellent writing like yours nowadays. I truly appreciate individuals like you! Take care!!
Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I will revisit yet again since i have book marked it. Money and freedom is the best way to change, may you be rich and continue to guide other people.
After I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I recieve four emails with the same comment. There has to be an easy method you can remove me from that service? Appreciate it.
Great info. Lucky me I ran across your website by chance (stumbleupon). I have book marked it for later!
Hi there! I just wish to give you a big thumbs up for your great information you have got here on this post. I am coming back to your web site for more soon.
May I simply just say what a comfort to uncover somebody who really understands what they’re talking about over the internet. You definitely realize how to bring a problem to light and make it important. A lot more people should read this and understand this side of your story. I was surprised you are not more popular because you definitely possess the gift.
Great information. Lucky me I came across your blog by chance (stumbleupon). I have book-marked it for later.
You’ve made some really good points there. I looked on the internet for additional information about the issue and found most individuals will go along with your views on this web site.
Excellent site you have got here.. It’s difficult to find high quality writing like yours nowadays. I seriously appreciate individuals like you! Take care!!
Hi, I do think this is an excellent web site. I stumbledupon it 😉 I am going to return once again since I saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to help other people.
Next time I read a blog, Hopefully it doesn’t fail me just as much as this particular one. After all, I know it was my choice to read through, nonetheless I genuinely thought you would have something helpful to talk about. All I hear is a bunch of whining about something that you can fix if you were not too busy searching for attention.
It’s difficult to find experienced people in this particular subject, but you seem like you know what you’re talking about! Thanks
There’s certainly a lot to learn about this issue. I like all the points you’ve made.
You’ve made some decent points there. I checked on the internet for more information about the issue and found most individuals will go along with your views on this web site.
Having read this I believed it was rather enlightening. I appreciate you spending some time and energy to put this short article together. I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worthwhile.
You have made some good points there. I checked on the web for more info about the issue and found most individuals will go along with your views on this website.
Hey there! I simply wish to give you a huge thumbs up for the excellent info you have got here on this post. I will be coming back to your blog for more soon.
Your style is unique compared to other people I’ve read stuff from. Thanks for posting when you’ve got the opportunity, Guess I’ll just book mark this blog.
It’s hard to come by knowledgeable people about this subject, however, you sound like you know what you’re talking about! Thanks
This page truly has all of the info I needed concerning this subject and didn’t know who to ask.
Nice post. I learn something totally new and challenging on sites I stumbleupon everyday. It’s always helpful to read articles from other writers and practice something from other websites.
Everything is very open with a really clear explanation of the issues. It was definitely informative. Your website is very useful. Thank you for sharing.
Everything is very open with a really clear description of the challenges. It was truly informative. Your site is very helpful. Thank you for sharing.
bookmarked!!, I really like your blog!
Excellent web site you have here.. It’s hard to find good quality writing like yours nowadays. I truly appreciate individuals like you! Take care!!
I’m impressed, I must say. Rarely do I encounter a blog that’s both educative and interesting, and let me tell you, you’ve hit the nail on the head. The issue is an issue that not enough men and women are speaking intelligently about. I am very happy that I came across this in my search for something concerning this.
Pretty! This has been an incredibly wonderful article. Thank you for providing these details.
Hello! I could have sworn I’ve been to this website before but after browsing through some of the articles I realized it’s new to me. Anyhow, I’m certainly delighted I stumbled upon it and I’ll be book-marking it and checking back frequently.
Howdy! I just wish to offer you a big thumbs up for your great info you have got right here on this post. I will be coming back to your blog for more soon.
Way cool! Some extremely valid points! I appreciate you writing this write-up and also the rest of the site is also really good.
This is a topic that is near to my heart… Take care! Exactly where are your contact details though?
Spot on with this write-up, I absolutely think this site needs much more attention. I’ll probably be returning to read through more, thanks for the info.
Excellent article. I’m dealing with many of these issues as well..
This is a really good tip particularly to those new to the blogosphere. Brief but very precise info… Appreciate your sharing this one. A must read article.
Hello there! I just wish to offer you a huge thumbs up for the excellent info you have right here on this post. I am returning to your blog for more soon.
May I just say what a relief to uncover somebody who genuinely knows what they are discussing online. You actually understand how to bring a problem to light and make it important. More and more people must check this out and understand this side of the story. I was surprised you’re not more popular because you definitely possess the gift.
Very interesting topic, regards for posting. Travel guide
I was excited to find this web site. I need to to thank you for your time due to this fantastic read!! I definitely savored every little bit of it and I have you saved as a favorite to check out new things in your website.
I really love your blog.. Excellent colors & theme. Did you develop this site yourself? Please reply back as I’m hoping to create my own personal blog and would love to learn where you got this from or just what the theme is called. Many thanks!
An intriguing discussion is definitely worth comment. I do think that you should write more about this issue, it might not be a taboo subject but typically people don’t discuss such subjects. To the next! Cheers.
This is a topic that is close to my heart… Many thanks! Exactly where are your contact details though?
Your style is unique compared to other folks I have read stuff from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this blog.
Good post. I learn something new and challenging on sites I stumbleupon on a daily basis. It’s always exciting to read through articles from other writers and use a little something from other web sites.
I blog often and I seriously thank you for your information. Your article has really peaked my interest. I will bookmark your website and keep checking for new details about once per week. I opted in for your RSS feed as well.
This website truly has all the information I needed about this subject and didn’t know who to ask.
Your style is very unique in comparison to other people I have read stuff from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this web site.
Your style is really unique in comparison to other people I have read stuff from. Thanks for posting when you’ve got the opportunity, Guess I will just bookmark this page.
You’re so awesome! I don’t think I have read anything like that before. So great to find another person with some genuine thoughts on this subject matter. Seriously.. many thanks for starting this up. This website is something that is required on the web, someone with some originality.
I wanted to thank you for this great read!! I absolutely enjoyed every bit of it. I have you book marked to check out new things you post…
Everything is very open with a very clear explanation of the issues. It was really informative. Your website is very useful. Thanks for sharing.
Spot on with this write-up, I really think this website needs much more attention. I’ll probably be back again to read more, thanks for the information.
The next time I read a blog, Hopefully it does not disappoint me as much as this particular one. I mean, Yes, it was my choice to read, but I genuinely thought you would have something helpful to say. All I hear is a bunch of moaning about something that you could fix if you were not too busy looking for attention.
After I originally commented I seem to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there a way you can remove me from that service? Kudos.
It’s hard to find knowledgeable people on this subject, however, you sound like you know what you’re talking about! Thanks
I used to be able to find good info from your content.
This excellent website truly has all of the information I needed about this subject and didn’t know who to ask.
Next time I read a blog, I hope that it doesn’t disappoint me just as much as this one. I mean, Yes, it was my choice to read through, however I genuinely believed you would have something useful to say. All I hear is a bunch of complaining about something you can fix if you weren’t too busy searching for attention.
I used to be able to find good advice from your content.
It’s hard to find educated people about this subject, however, you sound like you know what you’re talking about! Thanks